Our Mission
Founded in 2008, HOW Brand has always adhered to the principle of “Pursuing Excellence and Inheriting Craftsmanship,” dedicated to providing professional billiard equipment for players worldwide.
Our Values
Playability has always been a core focus and area of research for us. We understand that the “playability” of a cue not only affects the player’s shooting experience but also directly influences the outcome of the game.
Therefore, we have always regarded the study of “playability” as an essential direction for the brand’s development. We believe that true professional playability should be the perfect synergy between the player and the equipment, where every shot is precisely predicted, and there is absolute trust in the gear.
Our Goals
HOW Brand not only focuses on the quality of our products but also on understanding the unique needs of each player. By collaborating with the world’s best players, we continually enhance and perfect our product designs, integrating valuable player feedback into every new development. Our mission is to provide every player with a reliable partner on the table.